MAAS Aviation CCO, Richard Marston, recently spoke with Aviation Week Network, discussing the usage of graphic products in aircraft liveries.

Airlines are increasingly modifying their aircraft liveries by applying custom-designed graphic products as they focus on brand awareness and image projection. These products are a quicker, less expensive and more sustainable alternative to conventional aircraft paint.

Marston sees an expanding use of graphics, especially in cases of high design complexity and application precision that applied paint cannot deliver as easily. “When frequent branding changes occur or advertising or sponsor updates are required, and downtime needs to be minimized, vinyl graphics can often be applied quicker than paint can dry and cure”

Graphics produced fewer volatile organic compound emissions during application, Marston says, “Waste is also easier to manage because they are removed as solid material versus solvent disposal” He explains. “Unlike paint, there is no need for sanding or priming, which reduces overall environmental impact”

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Article courtesy of Aviation Week Network.